🚀 Free GA4 Migration Checklist 2025

Struggling with GA4 Migration?

Avoid data loss and misconfigured tracking with our comprehensive GA4 Migration Checklist. Designed for 2025, this checklist ensures a smooth transition from Universal Analytics to GA4, helping you maintain data integrity and analytics continuity.

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    Why This Checklist is Essential

    Migrating to GA4 can be complex, with potential pitfalls that may lead to data discrepancies or loss. Our checklist provides a step-by-step guide to:

    • Pre-Migration Preparation: Ensure all necessary data and configurations are accounted for before migration.
    • GA4 Property Setup: Properly configure your GA4 property to match your business needs.
    • Custom Event Configuration: Accurately set up custom events to track user interactions effectively.
    • Conversion Tracking: Maintain consistency in tracking key conversions post-migration.
    • Post-Launch QA: Verify that all tracking is functioning as intended after the migration.

    Reporting Readiness: Prepare your reporting tools to work seamlessly with GA4 data.

    What’s Inside the Checklist?

    • ✅ Pre-Migration Prep: Audit current UA setup, export historical data, and define measurement plans.
    • ✅ GA4 Property Setup: Configure data retention settings, link necessary platforms, and set up enhanced measurement.
    • ✅ Custom Event Configuration: Rebuild custom events, validate with DebugView, and implement using GTM.
    • ✅ Conversion Tracking: Set up critical conversions, align with business KPIs, and tag conversions in Google Ads.
    • ✅ Post-Launch QA: Use Tag Assistant for validation, monitor real-time data accuracy, and annotate tracking gaps.
    • ✅ Reporting Readiness: Connect GA4 to reporting tools like Power BI, automate weekly reporting, and schedule data exports.

    Bonus: Includes templates for ecommerce tracking, lead-gen funnels, and SaaS conversion tracking.

    Who Should Use This Checklist?

    • Digital Marketers transitioning to GA4.
    • Data Analysts ensure accurate data tracking.
    • Business Owners seeking to maintain data integrity during migration.
    • Agencies managing multiple client migrations.

    Whether you’re just starting with GA4 or looking to validate your current setup, this checklist is your go-to resource for a successful migration.

    Need assistance with your GA4 migration?
    Contact our experts for personalized support.