Transforming CPG Businesses with Analytics
We empower CPG companies to optimize operations, enhance customer experiences, and achieve market leadership using advanced data analytics. With expertise spanning supply chain, marketing, and product innovation, we deliver actionable insights tailored to the unique challenges of the CPG sector.

Domain Expertise at SR Analytics
Demand Forecasting and Inventory Optimization
Anticipate demand, reduce waste, ensure optimal stock levels.
- Predict demand: Use AI and statistical models to forecast sales trends, enabling proactive production and inventory planning.
- Optimize inventory: Balance stock levels with demand fluctuations to minimize overstocking and stockouts.
- Streamline replenishment: Automate restocking decisions with real-time data integration for agile inventory management.
Consumer Insights and Personalization
Understand your customers, create tailored experiences, and drive loyalty.
- Analyze behavior: Utilize advanced analytics to decode customer preferences and purchasing habits.
- Deliver personalization: Craft personalized promotions, messaging, and product recommendations for higher engagement.
- Build loyalty: Enhance customer retention through targeted loyalty programs and lifetime value optimization.
Trade Promotion Optimization
Maximize promotional impact, improve ROI, drive revenue growth.
- Evaluate effectiveness: Measure trade promotion performance to refine strategies and improve results.
- Optimize campaigns: Use advanced algorithms to simulate and identify the best promotional scenarios.
- Align with trends: Integrate market and sales data to adapt promotions to current consumer behavior.
Market Expansion and Competitive Analysis
Expand strategically, outperform competitors, lead the market.
- Identify opportunities: Use geospatial and demographic analytics to pinpoint high-potential markets.
- Benchmark performance: Compare key metrics with competitors to reveal growth opportunities.
- Strategize effectively: Develop data-driven strategies to strengthen market presence and capture share.
Success stories
Solutions for Key CPG Sectors
Why Choose SR Analytics?
