Most CPG marketing investments fail to break even due to poor promotional measurement and lack of visibility into what drives promotional success. Without promotional CPG insights, brands cannot optimize trade spend or demonstrate value to retail partners.

How We Help: Advanced CPG analytics that measure promotional lift, competitive impact, and true ROI across retailers to transform trade spending from guesswork into strategic advantage.

Market volatility and fragmented consumer demand make traditional forecasting inadequate, creating costly stockouts and excess inventory that strain retailer relationships and erode profitability.

Our Approach: AI-powered forecasting models that integrate multiple data sources—seasonality, market trends, promotional effects, and real-time signals—to deliver demand predictions with enterprise-grade accuracy through our CPG solutions.

CPG brands struggle to optimize pricing strategies across multiple channels while balancing competitive positioning and margin requirements, often leading to suboptimal pricing decisions and missed revenue opportunities.

Our Solution: Comprehensive pricing intelligence platform that integrates syndicated data, competitive analysis, and price elasticity modeling to support data-driven revenue optimization strategies with our CPG analytics solutions.

Limited visibility into in-store performance across retail networks impacts sales potential, with brands unable to monitor planogram compliance, promotional execution, or competitive shelf presence effectively.

What We Deliver: Real-time retail CPG analytics that track product availability, shelf share, promotional compliance, and competitive positioning to maximize in-store performance and sales velocity.

Rapidly changing consumer preferences require real-time insights to develop effective marketing strategies, yet most CPG companies lack the CPG data analytics capabilities to decode complex consumer behavior patterns.

Our Expertise: Advanced consumer analytics that transform purchase data, market trends, and social signals into actionable CPG insights for targeted marketing, product development, and category strategies.

Rising commodity costs and supply chain volatility create planning difficulties and increase operational costs, while traditional planning methods cannot adapt to rapid market changes.

How We Solve It: Predictive supply chain CPG analytics that optimize inventory management, anticipate disruptions, and enable agile decision-making to minimize costs and maintain service levels.