Lifepro Fitness is a premier fitness equipment retailer with a strong global presence. Their product lineup includes cutting-edge fitness tools and accessories, catering to health-conscious individuals worldwide. With a Shopify-powered e-commerce platform and extensive operations on Amazon—including six Seller Central accounts and three Vendor Central accounts spanning the US, UK, and Canada—Lifepro Fitness required a robust data engineering solution to streamline their operations.

Lifepro Fitness faced significant challenges in managing their data:

1. Fragmented Data Sources
   • Data was spread across six Amazon Seller Central accounts, three Vendor Central accounts, nine Amazon Ads accounts, Shopify, and manual Excel and Google Sheets tracking.
2. Lack of Centralized Reporting
   • The absence of a unified reporting system made it difficult to oversee daily operations and track performance across multiple platforms.
3. Operational Inefficiency
   • Manual data consolidation processes led to inefficiencies, delays, and inaccuracies in reporting, impacting decision-making and operational performance.

SR Analytics partnered with Lifepro Fitness to implement a comprehensive data engineering and BI solution. The project was designed to address their challenges through automation, integration, and visualization.

1. Automated Data Pipelines
   • Developed Python scripts to extract data from:
     • 6 Amazon Seller Central accounts
     • 3 Amazon Vendor Central accounts
     • 9 Amazon Ads accounts
     • Shopify
     • Excel and Google Sheets
   • Automated pipelines ensured timely and accurate data extraction from all sources.
2. Data Transformation with Azure Databricks
   • Leveraged Azure Databricks to clean, standardize, and transform data into a unified structure.
   • Implemented workflows for seamless integration of data from diverse sources.
3. Centralized Data Warehouse in Azure SQL
   • Designed and set up a scalable data warehouse in Azure SQL to store all transformed data.
   • Enabled real-time updates and ensured data consistency across systems.
4. BI and Reporting with Power BI
   • Built dynamic Power BI dashboards tailored to Lifepro Fitness’s operational and strategic needs.
   • Key insights included:
     • Sales Performance: Unified view of sales data across all Amazon accounts and Shopify.
     • Marketing ROI: Detailed analysis of campaign performance from Amazon Ads.
     • Operational Insights: Monitoring and optimizing daily operations and inventory levels.

• Centralized Reporting: Unified access to data from all platforms, enabling comprehensive oversight of daily operations.
• Increased Efficiency: Automated processes reduced manual effort, saving over 20 hours per week previously spent on data consolidation.
• Optimized Marketing Efforts: Insights from unified dashboards allowed for smarter allocation of marketing budgets, improving ROI by 18%.
• Boosted Profitability: Streamlined operations and better decision-making contributed to a 12% increase in overall profitability.