BJJ Fanatics is a leading online platform dedicated to Brazilian Jiu-Jitsu enthusiasts. Offering a comprehensive range of instructional videos, training resources, and gear, BJJ Fanatics operates across 10+ brands, catering to a global audience passionate about martial arts and self-improvement.

BJJ Fanatics faced several challenges in optimizing their digital operations:

1. Fragmented Analytics Setup: Managing over 10 brands made tracking and analyzing user behavior inconsistent and inefficient.
2. Conversion Tracking Issues: Lack of accurate data on conversions and campaign performance hindered their ability to optimize Google Ads and Meta Ads campaigns.
3. Limited Reporting Capabilities: Manual and siloed reporting processes prevented a holistic view of website performance and e-commerce funnels.

To address these challenges, we implemented a robust data analytics and reporting solution tailored to BJJ Fanatics’ needs:

1. Google Analytics Deployment
   • Set up Google Analytics across all 10+ brands to track user interactions, e-commerce performance, and website statistics.
2. Google Tag Manager Implementation
   • Used Google Tag Manager to deploy tags seamlessly across all websites.
   • Configured tags to send conversion data to both Google Ads and Meta Ads platforms, ensuring accurate campaign tracking.
3. Enhanced Reporting with Looker Studio
   • Developed customized dashboards in Looker Studio to visualize key metrics, including:
     • Website statistics such as traffic, user demographics, and behavior.
     • E-commerce funnel performance, identifying drop-off points and opportunities for optimization.
     • Google Ads and Meta Ads data, enabling precise campaign performance analysis.

• Accurate Data Tracking: Achieved comprehensive and reliable data tracking across all brands, enabling better decision-making.
• Improved Conversion Insights: Enhanced visibility into conversion rates and campaign effectiveness, leading to smarter budget allocation.
• Funnel Optimization: Identified key areas in the e-commerce funnel for improvement, resulting in a 12% increase in conversion rate.
• Streamlined Reporting: Automated reporting workflows provided real-time insights, saving over 15 hours per week previously spent on manual data aggregation.