‘47 Brand is a premier lifestyle and sports apparel brand, known for its high-quality headwear, apparel, and accessories. Catering to sports enthusiasts and fashion-conscious customers alike, ‘47 Brand operates a thriving e-commerce platform alongside active social media channels to engage its global audience.

‘47 Brand encountered several challenges in managing their digital analytics:

1. Fragmented Data Sources
   The brand’s data was spread across Shopify, Klaviyo, Google Ads, Meta Ads, and their Facebook and Instagram pages, making it difficult to analyze performance comprehensively.
2. Limited Visibility into E-Commerce Funnel
   Without a centralized reporting system, identifying bottlenecks and optimizing the e-commerce funnel was challenging.
3. Time-Intensive Reporting
   Manual reporting processes consumed significant resources and did not provide real-time insights.

To address these challenges, we implemented a robust reporting solution using Looker Studio:

1. Data Integration
   • Integrated data from:
     • Shopify: E-commerce transactions and website performance.
     • Klaviyo: Email marketing metrics and campaign performance.
     • Google Ads: Paid search campaign performance.
     • Meta Ads: Social media advertising data.
     • Facebook and Instagram: Social media engagement and content performance.
2. Custom Reporting Dashboards
   • Developed intuitive Looker Studio dashboards tailored to ‘47 Brand’s specific needs:
     • E-Commerce Funnel Visualization: Tracked user journey from traffic to purchase, highlighting conversion rates and drop-off points.
     • Website Statistics: Provided real-time insights into traffic sources, user behavior, and overall site performance.
     • Marketing Campaign Analysis: Analyzed ROI for Google Ads and Meta Ads campaigns, optimizing budget allocation.
     • Social Media Performance: Monitored engagement metrics for Facebook and Instagram, identifying high-performing content.

• Centralized Insights: Unified reporting across all platforms provided a holistic view of digital performance.
• Efficient Reporting: Automated dashboards reduced reporting time by 20 hours per month, enabling the team to focus on strategic initiatives.