Transforming Customer Engagement with Conversational AI

Transforming Customer Engagement with Conversational AI
Industry

Retail

Function

Operations, Customer success

Technology
Location

United States

Company Overview

Our client, a leading retail company, struggled with delivering consistent, high-quality customer support due to rising query volumes and limited resources. They required a scalable solution to enhance response times and customer satisfaction while reducing operational costs.

The Challenges

  1. High Query Volume: Customer inquiries overwhelmed the support team, leading to delayed responses and dissatisfaction.
  2. Inconsistent Customer Experience: Limited personalization and lack of 24/7 availability hampered engagement.
  3. Costly Support Processes: Managing a large support team for repetitive tasks was expensive and inefficient.

Our Solution

Virtual Assistants

  • Designed and deployed AI-powered chatbots using Azure Bot Service and Azure Cognitive Services to handle dynamic and natural interactions.
  • Personalized responses were enabled through integration with Azure Personalizer and Azure Data Lake for analyzing customer history and preferences, ensuring a seamless experience.

Customer Support Automation

  • Automated responses to common queries were implemented using Azure Cognitive Services for Language to enable natural language understanding and pre-built AI models.
  • Round-the-clock availability was ensured by deploying chatbots on Azure Bot Service with integration into Azure App Service for reliable hosting and scalability, allowing customers to receive immediate assistance anytime.

Enhanced Engagement

  • Integrated chatbots across multiple channels, including the website, mobile app, and social media platforms, using Azure Communication Services and Azure Bot Framework.
  • Provided proactive support with real-time notifications and follow-ups powered by Azure Event Grid and Azure Logic Apps to strengthen customer relationships.
Transforming Customer Engagement

The Results

  1. Improved Customer Satisfaction: Achieved a 25% increase in customer satisfaction scores by delivering faster and more accurate responses.
  2. Optimized Support Processes: Reduced human workload by 40%, allowing the team to focus on complex queries and strategic tasks.
  3. Cost Savings: Lowered operational costs by 30% through automation and reduced dependency on manual support.

quotes 2
The Conversational AI solution implemented by SR Analytics has completely transformed our customer support operations. We’ve seen significant improvements in response times and customer satisfaction while streamlining our costs.

COO, Retail Company